News

Poetic License Launches Alcohol Based Hand Rub

POETIC LICENSE ALCOHOL BASE HAND RUB

Launching today on our website is our latest product, not one we were expecting to produce, but one that we hope should help make a difference in these unprecedented times.

Our distillers, Ben and Lewis, have followed the WHO-recommended handrub formulation, and will be producing 2000 100ml bottles.

We will be donating a number of bottles to local causes in Sunderland and the surrounding area.

We also have a limited number of bottles available on our online shop. These will be dispatched FREE with every 70cl bottle of gin or vodka purchased.

Alternatively, we have bottles for £3 each (max 4 per customer), available ONLY for local collection. Please ensure you choose local pickup if ordering this option. See: https://bit.ly/2X3leCb

We also have the option of a 4 pack of handrub available for delivery, priced at £12 (+£6.95 shipping, max 1 per customer). See: https://bit.ly/3bH0qoa

Poetic License Distillery would like to thank all key workers for their tremendous work at this truly challenging time.

Any queries, please contact us on chinchin@poeticlicensedistillery.co.uk. We are currently working with 2 essential staff only at the distillery, so please bare with us in replying to your query..

Your support has been amazing so far, thank you so much!
We are hoping to get as many orders as possible sent out on Monday, but there is likely to be some delays in delivery. Any orders for delivery will receive tracking information from DHL by phone once they are dispatched.

Orders for collection will be emailed with collection information, but collection is available from Monday onwards. We expect this to be very busy, so we ask for your patience as we are currently running with just Lewis and Ben at the distillery.

Poetic License Distillery Appoints 2 New Senior Staff Members

We are excited to announce 2 new senior appointments; a new Head Distiller & Sales Manager to assist in our developments to expand our market growth and to diversify into other spirit offerings.

Ben Murphy comes on-board as the new Head Distiller and Michelle McLean as the new Sales Manager.

Ben Murphy was recently running a distillery in Norway and previously launched a new gin in Liverpool from where he hails. Ben has worked both for distilleries and breweries in the past and his wealth of experience will help steer Poetic License Distillery into new spirit offerings over the next coming months.

Ben said, “I wanted to move back to the UK from Norway but I needed to find a Distillery that was moving into other areas of distillation and who were wanting to expand on their offering and I found this in Poetic License. I am excited to be part of the team and am looking forward to moving the distillery into other spirits base offerings. I believe that we have the team and knowledge to produce excellent new products as well as continuing to produce the award-winning Gins we are already know for.”

Michelle McLean has over 20 years’ experience in the alcohol industry and worked for Heineken for several years. Michelle is passionate about all things Gin so much, so much so she created her own Gin Emporium in Durham.
Michelle agrees with Ben in the new direction the Distillery is taking and says, “I have always had a passion for products within the FMCG alcohol industry, particularly Gin. Part of myself moving back into a sales role was the passion and commitment I have seen from Mark Hird in steering the company into new product offerings and to get a strong team in place to ensure that we have the knowledge and skill-set to create an interest in the market. I am really looking forward to selling and creating new relationships across the UK and other international markets.”
Poetic License is diversifying not only into new spirit-based offerings within the Rum and Whisky markets but they are also opening a new distillery in South Africa.

Mark Hird, Managing Director of Poetic License Distillery said, ‘We have expansion plans for the distillery not only into new product offerings but to also drive our product into new markets. We realised that South Africa is a diverse, cultural country with access to unique botanicals which would enable us to create more interesting gins but also to set our sights on expanding our market reach into other countries in the Southern Hemisphere.” Mark continues, “As we are expanding we needed to appoint key staff members who can drive our strategic plans both in the UK but also internationally, having Ben & Michelle on-board will compliment the existing team we have in place and help drive our market share and offerings.”

Our 2nd Rarity for 2019 #10

Our second limited edition gin for 2019 and it’s the landmark tenth edition within our ‘Rarity’ Range. This full-strength juniper forward, pink gin with an ABV of 38.5% will be sure to take you on a taste sensation. Once again, when they’re gone, they’re gone!

Raspberry & Buddha’s Hand gin has a berry aroma coupled with the floral spice of pink peppercorn. The strong citrus punch provided by the Buddha’s Hand gives the gin a burst of summer flavours almost reminiscent of eating fresh berries & citrus fruit on a hot summer’s day. Buddha’s Hand is an unusual botanical, in fact we only know of 2 other gins that have used this in the past, the fruit is shaped like a yellow octopus and it does not have any flesh, only zest, which is used to give the gin an aromatic lemon-blossom flavour it is also a much sweeter version of the standard lemon.

With all good gin it is Juniper forward on the palate, the sweet tang of raspberry at the forefront, followed by a brief herbaceous twist. This then gives way to the subtle spice of pepper and the warming pine of juniper. The sweet citrus of Buddha’s Hand comes in the for the finale, cleansing the palate for the next ‘punchy’ sip.

The perfect pour for Raspberry & Buddha’s Hand is simply over ice with Fevertree Mediterranean tonic or Lixir classic Indian tonic water, garnished with a couple of fresh raspberries.

Senior distiller, Lewis Hendry, commented on his latest creation: “This is my second creation for Poetic License Distillery as Senior Distiller and it is the landmark tenth edition of the Rarity range, as such, I wanted to give the recipe a lot of thought and create something really special. I wanted to explore the use of a very rare botanical coupled with an existing and known fruit to produce a gin that delivers punchy summer flavours but also enhances the more floral taste supplied by the berry. This leads the gin to have a very diverse taste profile and why I was so keen to experiment with these flavours and create the type of gin that we have. The Chinese refer to Buddha’s Hand, as “Fo-Shou” and this is a symbol for happiness and long-lasting life. We think that this eclectic variety on taste will keep you in happy summer spirits”

Mark Hird, Managing Director for Poetic License Distillery agrees, “This gin delivers on summer flavours, the colour of the gin which is dark pink/red lightens to pink with a mixer. The colour is achieved through macerating the gin with fresh raspberries, no artificial flavours or colour additives are used. This is a proper, juniper-forward pink gin and I think dispatching on World Gin Day, 8th June 2019 is auspicious and fits in with the thinking and creativity behind the crafting of this gin. We are at Junipalooza (London) on the 8th June and the customers there will be the first to taste this rarity and of course purchase from very limited stock we will have available on the day!”

The gin is available to BUY NOW via the distillery online shop www.poeticlicensedistillery.co.uk