Our Story

At our distillery, our flavours are how we express ourselves. We break the rules to find a tastier way. We believe in bucking the trend and being bold – it’s what moves us forward. And it’s why we believe in our booze and our craft.

About Us

Our Story

When it comes to our handmade spirits, expect the unfamiliar. Additions here and omission there have transformed the original you know so well into something with much more character.

All we ask is you lift your wild spirit and listen to your inner poet. If you can’t write it down then live it, and drink it down. It’s how we’ve got to where we are today.
They say it was the cold sea air that broke his daze. When the drink dropped and smashed in all of its averageness. “I can do better”, he realised. It was the moment he saw a different view washing in above the waves. No longer was he adrift or asleep. For the first time in too long, he was moving free and thinking clearly. His spirit was awake and it was wild once again.

“Not a feeling like it”, he thought. “It’s just me and my poetic license from here on in”. It was the end of the tired familiar and the beginning of something wholly weird and wholly wonderful. It was his dawn of breaking the rules and creating better. Here’s to the wild spirits.

Our Method

Our Story

Gracie is the name we affectionately gave our still. She’s a 500 litre hybrid which allows us to use her as both a pot still and column still.

Pot distilling is the traditional method and how gin has always been made, where all botanicals are macerated in the pot and then boiled. Column stills are a newer invention; Gracie’s column has 6 plates which purify the alcohol meaning we can make pure, smooth vodkas. In short, Gracie has the best of both worlds so we can use her to create all manner of tasty tipples.

We use a traditional production method that, although labour intensive, means we can ensure we are crafting high quality spirits we’re happy to give the Poetic License name to.

For our gins, we hand-crush botanicals, macerate and then boil them to gently and gradually release their delightful flavours.

As the liquid evaporates and makes its way around the still it takes with it molecules of oil extracted from the botanicals, meanwhile filling the air with a glorious gin aroma.

When it cools back down to a liquid it begins to come out the other end of the still as gin.

Each of the botanical flavours come through in stages and we know exactly the order so we can track the distillation by taste. We only take the centre cut known as the hearts, which are the purest and most flavoursome parts of the batch.

For our vodka, using British wheat as the spirit base gives it it’s smoothness and distilling it 7 times, making it purer each time, gives it it’s graceful name.

You can enjoy a bottle of Poetic License spirit knowing it was crafted with care and commitment by hand.

Our Team

Our Story

We have a small but passionate team who work hard to create unforgettable flavours, so you can enjoy our spirits with difference in mind.

Our head distiller Ben has been with the distillery since mid-2019, having moved from running a distillery in Norway and previously launched a new gin in Liverpool from where he hails.

Heading up the sales team is Michelle has over 20 years’ experience in the alcohol industry and worked for Heineken for several years. She has also created her own Gin Emporium in Durham.

If you have any queries, do feel free to pop us an email through our contact form.

Our Location

Our Story

Our Distillery is based in the heart of the North East, along the coast of Roker in Sunderland.

Directly opposite our distillery we have our very own Poetic License Bar where we showcase our 500 litre still ‘Gracie’. You can get all of our editions and gins there, so come and check it out!

If you want to find out more about the bar, you can head over to their website.